Dive Right In! The Journey of McDonald’s Filet-O-Fish
The Filet-O-Fish has a storied past dating back to 1962 with Franchisee Lou Groen from Cincinnati, Ohio. Groen’s restaurant was located in a predominantly Roman Catholic neighborhood and he noticed a decrease in sales on Fridays. With determination and a knack for thoroughness, Groen convinced McDonald’s to test a breaded whitefish sandwich to help satisfy customers who abstained from eating meat on Fridays in observance of Lent. » Read More