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McDonald's Reports November Comparable Sales

McDonald's Corporation today announced that global comparable sales increased 0.5% in November.  Performance by segment was as follows:
  • U.S. down 0.8%
  • Europe up 1.9%
  • Asia/Pacific, Middle East and Africa (APMEA) down 2.3%
"Throughout the McDonald's System we're focused on satisfying our customers by providing a differentiated experience that delivers high-quality food and meaningful value in a comfortable and modern environment," said McDonald's President and Chief Executive Officer Don Thompson.  "As consumer expectations and the marketplace continue to evolve, we are making investments in our menu, restaurants and service to strengthen our connection with customers and build our business for long-term profitable growth."

In November, U.S. comparable sales decreased 0.8%.  November's performance was supported by breakfast, chicken menu choices and expanded value offerings.  Ongoing competitive activity and relatively flat industry traffic trends negatively impacted performance.  Looking ahead to 2014, the U.S. is intent on rebuilding its underlying business momentum by strengthening key elements of customer service and leveraging the breadth of menu choices across all dayparts and value tiers.

In Europe, November's comparable sales increased 1.9% as positive performance in the U.K., France and Russia was somewhat offset by negative results in Germany.  Amid a tepid informal eating out market, Europe delivered positive results by elevating the customer experience with appealing premium, core and value menu options, compelling promotional food events and continued focus on key dayparts.

Comparable sales in APMEA declined 2.3% in November due primarily to negative results in Japan.  To enhance future performance, APMEA is pursuing customer-focused initiatives that broaden accessibility and enhance value across all dayparts.

Systemwide sales for the month increased 1.1%, or 3.1% in constant currencies.

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